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What is your circulation?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?
Q: What is your circulation?
A: Look for us everywhere from fine dining to fast food. 70% of our locations are restaurants, delis, coffee houses, etc. Everywhere people grab a bite to eat or enjoy a cup of coffee. The remaining 30% are distributed to places where people do their daily errands and are known to wait -- banks, dry cleaners, car washes, car care centers, doctor offices, etc.
Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.
Q: How often do you publish and where are you distributed?
A: New issues are distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is no BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win prizes each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site. Readership is approximately 5,000 - 7,000 per week per edition.
Q: What's the monthly contest all about?
A: Each week, we select a phrase from one one of our ads and ask our readers to find it. We hold a drawing and have a monthly prize winner. This has proven to be a very popular contest around the world. This contest is great for our advertisers as well, as it encourages our readers to carefully look through all of the ads in order to Find the Phrase!
Q: How long has Coffee News been in existence?
A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 800 locations in more than 50 countries worldwide!
Q: Can restaurants advertise in Coffee News?
A: No. As a courtesy to all our restaurant and coffee shop clients, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonalds refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.
We do offer restaurants carrying Coffee News a free location listing in the paper and on our web site showing our readers where they can pick up a free copy of Coffee News.
Q: How much is an ad?
A: Ads in Coffee News are less expensive than other print media, so the small business person can easily afford to advertise. You can advertise in Coffee News for as little as the cost of a cup of coffee per day! 13, 26 and 52 week terms are available. Please call (978)526-7037 for our current ad rates. Remember, all ads in Coffee News are “EXCLUSIVE,” meaning we only allow one type of business in each edition. This allows our advertisers to LOCK OUT their competition - unlike any other publication in town!
So unless another company in your business category is already advertising in your desired edition, the space is open to you.
Q: Why do you recommend that the ad run for at least 13 weeks?
A: A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
For more, read about the benefits of advertising in our Coffee News article, Repetition.
Q: How do I pay for the ad?
A: You may pay for the ad by cash, check or credit card. We accept Visa, Mastercard and Discover. A minimum of four weeks payment is required in advance. Monthly, quarterly or annual payment plans are available.
Q: Do I need to design the ad?
A: No. But if you already have a camera-ready ad -- great! If you don't, we will work with you to create one. Ad production is included in the ad set-up fee, which runs $45.
Q: Can I change an ad now and then?
A: Yes, you can. There is no charge for minor text changes, which may be e-mailed, faxed or phoned in.
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